NatWest Group has made a minority investment in UK-based credit card fintech Yonder, which provides customer experiences through “lifestyle-led rewards”.
The investment from NatWest will help Yonder grow at speed and scale, while drawing on the bank’s expertise.
Details of the minority investment have not been disclosed, but it comes after Yonder secured £23.4 million in a funding round in September 2024.
Yonder’s experience-focused credit card platform mainly targets young professionals and expats, offering its members a range of personalised rewards by partnering with local businesses and brands.
Ladi Greenstreet, head of strategic investments at NatWest Group, said: “Our investment in Yonder reflects our belief in delivering better lifestyle experiences with financial tools that resonate with customers’ personal goals and aspirations.
“We’re looking forward to exploring new ways to deliver rewarding and responsible financial interactions that align with our customers’ evolving needs.”
Tim Chong, founder and chief executive officer of Yonder, said: “We’re thrilled to welcome NatWest as an investor in Yonder. Their expertise and insights will be invaluable as we continue to grow and scale our platform.
“Together, we can redefine the future of consumer credit and deliver tailored financial services that meet the unique needs of our users.”
The minority stake in Yonder was driven by NatWest’s ‘Innovation and Partnerships’ team, which collaborates with early-stage companies to drive innovation and supports strategic investments, from proof of concepts, to pilots.
Sandi Royden, head of retail banking customer propositions at NatWest, added: “Our customers’ expectations are rightly changing all the time and it’s important we continue to understand their needs, personalise and deepen our positive customer experiences – which is the core way we think about innovation, engagement and proposition design as a bank.
“We’re looking forward to collaborating closely with Yonder to bring their insights and approaches to customer experience, engagement and reward to a wider audience.”
Further reading: Yonder forms partnership with Griffin to launch ‘Top-ups’ feature
