North American online travel agency justfly.com has launched a Pay by Bank feature in an expansion of its partnership with wallet-as-a-service platform Accrue, helping to reduce the transaction costs associated with credit card processing fees.
The launch of Pay by Bank follows a recent survey by justfly.com, which found that 46% of Millennials reported they were more likely to use a credit card on upcoming travel plans, while 12% would take out a loan to cover travel expenses.
Pay by Bank is now available as a payment option on the justfly.com website, allowing customers to make payments directly from their bank accounts.
Those that choose to use the new feature will receive a 1% discount on their next purchase and will experience faster settlement times, resulting in bookings being confirmed more quickly.
Among the other benefits for the website’s customers are wallet integration, with existing users able to apply their wallet balance at checkout, thereby improving the “wallet redemption experience”.
Users can opt to Pay by Bank, regardless of whether they have an existing wallet, and earn a reward back to their wallet, according to justfly.com.
Christina Allen, justfly.com’s vice president of partnerships, said: “This new payment option aligns with our commitment to providing our customers with seamless and rewarding travel booking experiences and making travel more accessible.
“The loyalty rewards and faster settlement times are just the beginning of the benefits we aim to offer.”
“By leveraging the innovative capabilities of Accrue’s ‘Pay by Bank’ solution, we are not only enhancing the convenience for our customers, but also driving retention right from checkout with a reward for their next purchase with us,” added Michael Hershfield, chief executive officer and founder of Accrue.
The travel company formed an initial partnership with Accrue earlier this year, with the aim to help people save for their travel plans.
