Global payment services company Worldline has launched an account-to-account payment method, ‘Bank Transfer by Worldline’, which will be available in 14 European countries by the end of 2024.
The new solution, which enables retailers to accept payments, has been available for merchants in 10 European countries since August this year, including Austria, Belgium, Croatia, France, Germany, Italy, Luxembourg, the Netherlands, Slovenia and Spain.
By the end of 2024, it will also be offered in Poland, Slovakia, Czech Republic and Hungary.
Worldline’s solution enables merchants to accept payments from a pool of approximately 300 million eligible customers, based on the number of customers with a European bank account in the 14 countries.
Having been piloted in these countries over the past nine months, ‘Bank Transfer by Worldline’ is now integrated into around 500 of Worldline’s existing merchants’ online payment solutions and pay-by-link services, with plans for the offering to be further expanded to include all eligible merchants across the EU.
Among the solution’s features are low-code integration, rapid settlement notifications, “hassle-free” refunds, and consolidated payout, reporting, and reconciliation, comparable to other payment methods.
“With ‘Bank Transfer by Worldline’, we have developed a payment method grounded in trust and simplicity, leveraging existing European payment networks and offering innovative customer experience,” Paul Marriott-Clarke, head of merchant services at Worldline, said.
“This launch reinforces our commitment to making payment solutions accessible for all.”
Alessandro Baroni, head of financial services at Worldline, added: “By integrating Worldline’s Open Banking solution, which connects to over 3,500 banks across European countries, ‘Bank Transfer by Worldline’ offers merchants a solution that simplifies payment initiation via bank transfer and unifies the customer experience.”
Andreas Jürgensen is sales operations director at Camping Vision, which specialises in camping holidays and experiences, and operates in 16 countries.
He said: “Our pilot with “Bank Transfer by Worldline” has allowed us to implement an online payment solution that streamlines both our online and invoice payments. From other similar payment methods, we know our customers feel safe paying with their bank account.
“We believe enhanced security will increase bookings and improve conversion rates, supporting our goal of offering a customer-friendly payment method and benefiting our overall contribution to the campsite business.”
