Bringing retailers on the Open Banking journey
Josh Graham, co-founder and chief marketing officer at Airtime Rewards, tells Ellie Duncan how he and co-founder Adam Ward came up with the idea for the UK-based loyalty scheme. He explains how Airtime Rewards uses Open Banking technology so that consumers with the app can “earn-as-they-shop” and the challenges of retail loyalty. He reveals how Airtime Rewards is educating retailers, given that Open Banking technology is still in its infancy, and that it’s all about making them comfortable with data exchange.
Ellie Duncan
Ellie Duncan
Head of Content Open Banking ExpoFormer Financial Times Group journalist Ellie Duncan has a decade of experience across financial services. While arguably best-known for her asset management work, she has also covered open banking, credit, private equity and entrepreneurship.
