Furness Building Society has launched a trailblazing app that aims to help UK consumers strengthen their money management skills and improve financial literacy - and it’s the first of its kind from a UK building society. The Doshi app incorporates a series of fun and straightforward lessons alongside real-life rewards to help people make better sense of money. Participants will choose a financial goal to work towards - such as ‘stress less about money’ or ‘buy my first home’ - along with a reward from the app’s marketplace which include gift cards from several major high street brands. To unlock rewards, users will earn points by completing a series of short lessons related to their chosen financial goal. Extra points can also be gained by logging on frequently, referring friends and completing games, missions and exercises.