ApTap is excited to be back in the mixer at Open Banking Expo UK & Europe this year. The mood music surrounding Open Banking has been varied over the course of the last few years, with the major British banks perhaps a little disgruntled with the scheme.
However, a handful of banks have decided to make the most of the opportunity by working with ApTap.
“At ApTap we foresee a world in which people can discover deals and save on bills instantly within their banking app. Retail banks have massive, struggling customer bases that remain largely untapped, despite an exciting market. ApTap provides tools for banks to connect with merchants and build marketplaces for their customers, driving new revenue and engagement through both SaaS and digital advertising models,” said Will Billingsley, co-founder and chief executive officer of ApTap.
So far, ApTap has helped the likes of TSB, Barclays, Lloyds, Halifax, Creation (BNP Paribas), and others, build out marketplaces and comparison and switching tools.
They do so across three core pillars of product:
- Amplify: a “Google Ads” style dashboard for bank channels, where banks and merchants can build relationships and embed user experiences instantly within the banking app.
- Bridge: a fully customisable, no-code interface that lies within the banking app.
- Compass: a suite of Open Banking-based algorithms that analyses transactions, helps consumers understand their budgets, and determines which deals and offers they might be interested in.
2024 has seen huge growth for ApTap, so keep your eyes peeled over the coming months for some exciting news!
The ApTap team is excited to connect at Open Banking Expo UK & Europe this year. Find ApTap in the Rise, created by Barclays Zone.
ApTap is an event partner of Open Banking Expo UK and Europe, which is taking place at the Business Design Centre in London on 15-16 October. Click here to find out more about attending, exhibiting and sponsoring.
