Tink, A Visa Solution, recently ran an out-of-home campaign with its partner Splitwise, showcasing how the bill-sharing app has introduced Pay by Bank payments, so that users can pay friends and family more easily.
Early results from the campaign have been extremely encouraging, as more Splitwise users than ever before manage expenses without leaving the app.
Splitwise chief executive officer Jon Bittner, in a customer story video, said: “Allowing our customers to Pay by Bank is really the natural next step in what Splitwise has always been trying to do. We started looking at how we could enable people to more easily settle up, rather than having to go to their banking app to pay for something and then re-record it in our app.
“We wanted to give our customers a way to make payments right from where they were in their journey… Tink’s technology worked out of the box, was well-tested, and they understood what really needs to happen to make Open Banking a success for Splitwise.”
Tink and Splitwise have been shortlisted in the Best Industry Partnership category in the Open Banking Expo Awards.
Tink’s Ian Morrin
In other news, Tink’s head of payments and platforms, Ian Morrin, will deliver a keynote address on the main stage on day one of the event (11.45am, Tuesday 15 October).
Morrin will take a closer look at the role of UX in Open Banking payments, and what can be gained with A2A recurring payments.
Tink was also delighted to see that senior delivery manager Michaela Lahn is nominated for the Women in Open Banking Rising Star at the Open Banking Expo Awards 2024. Congratulations to her and the other nominees!
Tink is a gold partner of Open Banking Expo UK and Europe, which is taking place at the Business Design Centre in London on 15-16 October. Click here to find out more about attending, exhibiting and sponsoring.
