Verve, a rapidly-growing engagement platform, was pleased to announce the appointment of Lori Sartwell as its new managing director in June.
Commenting on her new role, she said: “I’m incredibly passionate about loyalty, fintech and Open Banking. It’s wonderful to join an impressive community of female leaders in the market as we continue to shift inclusion.”
Lori Sartwell, Verve’s new managing director
An accomplished leader with extensive experience in B2B partnerships, Sartwell is already playing a pivotal role in advancing Verve’s mission to deliver compelling value to brands, strategic partners, and customers.
She emphasised the company’s dedication to innovation: “Our rebrand earlier this year was just the beginning of exciting plans to evolve our product and its services across our customer audiences.”
At Open Banking Expo UK & Europe in London on October 15-16, Verve will showcase its innovative card-linking platform, which delivers tailored reward services to its three core audiences: Verve members, retailers and partners.
By aligning the distinct needs of both retailers and partners, Verve provides white-label propositions that best serve their customer bases. This holistic approach not only drives growth but deeper market share and customer retention, with sustainable value for all parties.
She added: “We enable our partners to enhance customer satisfaction and fuel revenues through cross-selling and personalised content. Our market-leading tech can be implemented via Open Banking, simple or fully-integrated API solutions to enrich and empower users while transforming the landscape. By building platforms in partnership with our clients, brands can unlock incremental sales, as well as improve retention to a diverse range of customers.”
For financial institutions and other businesses looking to explore the transformative potential of the Verve platform, stop by Open Banking Expo stand 13 or email partners@verve.cash to discover how Verve can elevate your brand’s customer engagement, loyalty, and growth.
Verve is an event partner of Open Banking Expo UK and Europe, taking place at the Business Design Centre in London on 15-16 October. Click here to find out more about attending, exhibiting and sponsoring.
